Yes& Federal Capabilities and Past Performance
With 40+ years of experience, Yes& is one of the nation’s fastest-growing integrated marketing agencies and the number one visual art and design firm in the D.C. area. We’ve helped scores of federal agencies engage, train, educate, persuade, and move target audiences to action, from specific public segments, to businesses, community organizations, industry partners, and internal agency audiences.
Key strengths include:
Research and Analytics: from audience analysis and customer journey maps, surveys, and virtual and in-person focus groups through user and usability testing, and sophisticated digital analysis and dashboards
Marketing and communications planning and execution, from comprehensive strategic communications plans to hyper-targeted outreach, public relations, and campaign planning. Robust in-house capabilities encompass:
Brand strategy, rebranding and brand refresh, branding guidelines, and adherence to client brand standards
Graphic design, animation, visual storytelling, and video/audio production—from print publications through multimedia and digital products, website design and development, social and long-form animated and live-action video, PSAs, and more, and 508-compliance
Media strategy, planning, buying, and analysis – for broadcast, streaming, transit, OOH, social, digital, and print
Content strategy, messaging, web content, and copywriting—from advertising and social content, through media releases, pitches, and op eds, with specific expertise in plain language writing, translating complex/technical information for lay audiences, and multilingual product development
In-person and virtual training, from educational presentations and materials and in-person training to podcasts, webinars, and computer-based instruction
Comprehensive event services, from event planning to material development, promotion, and onsite registration, logistics, and technical support
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U.S. Department of Transportation: Federal Motor Carrier Safety Administration
Office of Outreach and Education Communications Support Services BPA
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U.S. Department of State Bureau of Consular Affairs
Passport Renewal Campaign
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U.S. Department of Homeland Security: Federal Emergency Management Agency
National Flood Insurance Program Customer Communications BPA